Graduate Diploma in Marketing (Level 7)

If you already have a degree and want to enhance your employability in the field of marketing, then the Graduate Diploma could be right for you.

You can study full-time or part-time and get up to speed quickly in a new specialisation without having to undertake a three or four year degree.

All lectures are delivered in Tauranga and with small class sizes, you'll be getting all the one-on-one support you need to succeed.

Content Details

Graduate Diplomas are comprised of six papers in your chosen specialisation.

You'll complete two papers here at Toi Ohomai, and four papers with the University of Waikato in Tauranga. Your final qualification will be a University of Waikato Graduate Diploma.

Your specific plan of study will be designed upon application.


Papers are offered on a semester basis. If studying full-time, each semester is 15 study weeks and 2 weeks holiday. Each paper has five hours of class time per week. You can attend day or evening classes. In addition to class time, you're expected to undertake 10 hours of self-directed study per week per paper.

Full-time study is three or more papers in a semester.

If you're commencing study in the first semester, we encourage you to enrol for the full year at the time of enrolment. This avoids having to repeat enrolment again mid-year.

FebruaryFull-timeTauranga (Bongard Centre)34 weeks
FebruaryPart-timeTauranga (Bongard Centre)
JulyPart-timeTauranga (Bongard Centre)
JulyFull-timeTauranga (Bongard Centre)34 weeks

Indicative Fees

2017 domestic students $897.00/Toi Ohomai Institute of Technology NZDipBus paper

Plus University of Waikato fees - please refer to their website

2017 international students $18,354.00

The fee shown for domestic students is applicable to New Zealand citizens and permanent residents. If an international fee is not listed above please refer to the international fees page. All fees are indicative only and subject to change.

You MAY be eligible for a StudyLink Student Loan for your tuition fees.

Find out if your programme qualifies by visiting the Studylink website.

If you also need to pay course related costs, i.e. if outlined in programme costs above, you need to apply separately to StudyLink (up to $1,000/academic year for eligible students). Note course related costs are paid directly into your bank account by StudyLink and you will be required to pay this to Toi Ohomai Institute of Technology.

Qualifications Gained

Upon successful completion of the programme you will receive a Graduate Diploma (in Marketing) from the University of Waikato.

Career Opportunities

Business career opportunities include:

  • Marketing executive
  • Sales executive
  • Marketing researcher
  • Brand manager
  • Account manager

Entry Criteria

  • Bachelor’s degree from an approved university

English Language Requirements

Applicants whose first language is not English are required to provide satisfactory evidence of English language proficiency, as outlined in Rule 18 and Appendix 2 of the NZQF Programme and Accreditation Rules 2013.

  • The following minimum scores are considered to be evidence of such competence:
  • an IELTS Academic Overall score of 6.0 (with no less than 6.0 in any band), or
  • an iBT (Internet Based TOEFL) score of 79-80 with a Writing score of 20, or
  • a Pearson Test of English (PTE Academic) overall score of 57 with no less than 57 for each communicative skill
  • other evidence is considered on a case by case basis